Simple Machines was a punk la la rock experience/partnership/record label run by Jenny Toomey and Kristin Thomson. Founded in 1990 the label stressed the "DIY" ethic with an emphasis on finding creative ways to avoid the established and boring music-business bullshit. From 1990-1998 they released over 75 records including full-lengths for Tsunami, Ida, Retsin, Scrawl,The Monorchid, Danielle Howle, Franklin Bruno, and The Raymond Brake.